Tony's Chocolonely.

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Transforming the cocoa industry: stop child slavery

Tony’s Chocolonely was founded in 2005 by Teun van der Keuken (Tony), a Dutch journalist exploring the issue of child labour in the cocoa industry. He was shocked to find that child labour was still endemic in the cocoa industry. To create true market transformation he decided to start his own chocolate company, which has resulted today in a chocolate brand which is dedicated to realising a 100% slave free chocolate industry.

Cocoa pods on tree

Working directly with cooperatives

Tony’s Chocolonely does not source cocoa beans mass-balance, but chooses to work with a number of dedicated farming cooperatives in Ghana and Ivory Coast. By working closely together with the farmer coops and applying Tony’s five sourcing principles, Tony’s Chocolonely is convinced that this holds the key to ending child slavery. Farmers who deliver cocoa via the cooperatives to Tony’s Chocolonely see their livelihood improved and are trained in better agricultural practices.

Using technology to stop child slavery

Tony’s Chocolonely’s platform is called the BeanTracker. It was built with ChainPoint technology which realises data collection from the farmer coop to production. Farmer coops, and all supply chain actors are connected to the BeanTracker, entering data on a weekly basis. This means that there is a fully transparent “bean to bar” supply chain, knowing the origin, the flow and the quantities of the beans – in others words the “bean whereabouts”.


Improving issues in international supply chains

The BeanTracker platform, configured according to Tony’s Chocolonely’s needs, is built on ChainPoint technology. The following functions are used in the BeanTracker platform:

  • Data collection along the cocoa supply chains
  • Reporting and analytics
  • Traceability, from farmer coop to producer
  • Inventory management, with registration of waste and loss
  • Multitenancy, multi language and advanced authorisation

Tony’s five sustainable sourcing principles

Paying a Premium (Fairtrade + Tony’s premium)

Engaging in long-term relationships

Strong cooperations

Continuous improvement in production and quality

Traceability from ‘bean-to-bar’

Act now.

Download our solution paper

In this solution paper you will find some aspects to consider when you start working on child labour reduction. Software and technology can play an important role in gaining insight into supply chains in order to identify possible hotspots and risks.

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