The Rainforest Alliance: working to rebalance the planet
The Rainforest Alliance’s mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Active in 74 nations across the globe, the Rainforest Alliance is working with forests and farmers, communities, governments and companies to conserve forests and to create sustainable livelihoods for millions of people. All stakeholders in the supply chain, large and small, including producers, suppliers, brand owners and retailers, collaborate with the Rainforest Alliance to improve sustainability and livelihoods, and preserve wildlife and forests.
Using technology to improve supply chain sustainability
The Rainforest Alliance uses ChainPoint technology to collect data in many supply chains including cocoa, coffee and bananas. Data is collected from the start of the supply chain, all the way to finished label goods. This enables the Rainforest Alliance to analyse data and manage processes more efficiently. Over time, other agricultural products will be added to the platform, enabling even more visibility and traceability in global commodity supply chains to help protect the credibility of the Rainforest Alliance Certified™ seal.
“ChainPoint makes our processes much more efficient, enables us to analyse data and helps us to protect the credibility of the Rainforest Alliance CertifiedTM seal.”
“A state-of-the-art software platform that creates visibility and traceability is vital to manage the many supply chains we are active in.”
The Rainforest Alliance Marketplace 2.0
Marketplace 2.0, built on ChainPoint technology, offers the following functions:
- Data collection along multiple supply chains
- Interfacing with existing systems
- Support for multiple commodities
- Support for multiple traceability objectives: tracing back to certificate holder, tracing back to the country of origin, etc.
- Use of inventories and volume balances
- Automated transaction validation
- Registration of product conversions including ratio checks
- Management and registration of license agreements and trademark approvals
Helping consumers and businesses become more sustainable
The Rainforest Alliance CertifiedTM seal is used on many everyday food and non-food products that consumers can buy in stores, supermarkets and restaurants. The seal means that Rainforest Alliance Certified™ ingredients are sourced from farms that meet rigorous environmental and social standards. Businesses can provide those products by leveraging the Rainforest Alliance’s sourcing assistance and certification services. More information can be found here: http://www.rainforest-alliance.org/business/