The Rainforest Alliance: Working to rebalance the planet

The Rainforest Alliance’s mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Active in 74 nations across the globe, the Rainforest Alliance is working with forests and farmers, communities, governments and companies to conserve forests and to create sustainable livelihoods for millions of people. All stakeholders in the supply chain, large and small, including producers, suppliers, brand owners and retailers, collaborate with the Rainforest Alliance to improve sustainability and livelihoods, and preserve wildlife and forests.

The Rainforest Alliance CertifiedTM seal is used on many everyday food and non-food products that consumers can buy in stores, supermarkets and restaurants. The seal means that Rainforest Alliance Certified™ ingredients are sourced from farms that meet rigorous environmental and social standards. Since 1987, the Rainforest Alliance has supported over 1,3m farms to protect ecosystems, workers and local communities. Through these programs, an area of over 100 million acres of farm and forest land is currently under sustainable management.

Rainforest Alliance logo - ChainPoint

Using technology to improve supply chain sustainability

The Rainforest Alliance uses ChainPoint technology to collect important supply chain data in many specific supply chains including cocoa, coffee and bananas. Prior to using ChainPoint, data was stored in a number of separate applications. Now, data is collected from the start of the supply chain, all the way to finished label goods in the ChainPoint database, enabling the Rainforest Alliance to analyse data and manage processes more efficiently. Over time, other agricultural products will be added to the platform, enabling even more visibility and traceability in global commodity supply chains to help protect the credibility of the Rainforest Alliance Certified™ seal.

  • “ChainPoint makes our processes much more efficient, enables us to analyse data and helps us to protect the credibility of the Rainforest Alliance CertifiedTM seal.”

    Kiku Loomis
    The Rainforest Alliance
  • “A state-of-the-art software platform that creates visibility and traceability is vital to manage the many supply chains we are active in.”

    Kiku Loomis
    The Rainforest Alliance

The Rainforest Alliance Marketplace 2.0

Marketplace 2.0, built on ChainPoint technology, offers the following functions to the Rainforest Alliance:

  • Data collection along many different supply chains
  • Interfacing with existing Rainforest Alliance systems
  • Support for multiple commodities and supply chains
  • Support for multiple traceability objectives, for example tracing back to certificate holder, tracing back to the country of origin, etc.
  • Use of inventories, volume balances
  • Automated transaction validation
  • Registration of product conversions including ratio checks
  • Management and registration of license agreements and trademark approvals
  • Support for multiple-language interfaces
  • Multiple user roles

Improving issues in international supply chains

The Rainforest Alliance is active in many sectors, improving multiple issues such as human rights, climate, wildlife and forests. Learn more on the issues that the Rainforest Alliance is working on. Select a tile below to read more on these issues on the Rainforest Alliance website.

Rainforest Alliance Forests - ChainPoint
Smallholder farmers - ChainPoint
Rainforest Alliance Cocoa farmer - ChainPoint
Food & Farming
Orangutan baby: protect the forests - ChainPoint
Climate change - ChainPoint
Climate Change
Human rights in coffee supply chains - ChainPoint
Human Rights

Helping consumers and businesses become more sustainable

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land use practices, business practices and consumer behaviour. Consumers can look for the Rainforest Alliance Certified™ seal on many products they buy, sourced from farms and forests that meet rigorous standards and use sustainable production methods. Businesses can provide those products by leveraging the Rainforest Alliance’s sourcing assistance and certification services. More information can be found here: