Our solutions help you get your supply chain in the best shape it can be. Waste is reduced, your environmental impact is lower, you know precisely where your supplies are coming from, and product quality is improved, too. It’s every reason to be proud, so why not tell that to the people who matter most to your brand… your consumers.
Connect with consumers
ChainPoint Storytelling uses smartphone scanning technology to connect consumers to real-time chain information. Strengthen the position and authenticity of your brand by connecting with consumers with your products in their hands. Consumers can scan products directly at retail outlets to form a more intimate, trusted relationship with your product by seeing its individual story.
Tell your story
Use ChainPoint Storytelling to show consumers the exact origin of an individual scanned product and tell them about the farmers involved in providing its raw materials. With ChainPoint Storytelling, every product’s got a unique, compelling story to tell.
Benefits of storytelling
- Provide supply chain transparency
- Bring consumers closely in touch with your brand
- Win over the conscientious consumers with convincing information
- Use real supply chain data to drive your marketing in new directions
See Storytelling in action
Do you want to see how our Storytelling solution works? The QR-code displayed below will inform you on wine produced in Germany. See where the wine comes from, its contents and serving options by scanning this QR code with your phone now!