The Rainforest Alliance.

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Working to rebalance the planet

The Rainforest Alliance’s mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Active in 74 nations across the globe, the Rainforest Alliance is working with forests and farmers, communities, governments and companies to conserve forests and to create sustainable livelihoods for millions of people. All stakeholders in the supply chain, large and small, including producers, suppliers, brand owners and retailers, collaborate with the Rainforest Alliance to improve sustainability and livelihoods, and preserve wildlife and forests.


Using technology to improve supply chain sustainability

The Rainforest Alliance uses ChainPoint technology to collect data in many supply chains including cocoa, coffee and bananas. Data is collected from the start of the supply chain, all the way to finished label goods. This enables the Rainforest Alliance to analyse data and manage processes more efficiently. Over time, other agricultural products will be added to the platform, enabling even more visibility and traceability in global commodity supply chains to help protect the credibility of the Rainforest Alliance Certified™ seal.

What Rainforest Alliance says about ChainPoint

“A state-of-the-art software platform that creates visibility and traceability is vital to manage the many supply chains we are active in.”

Kiku Loomis, The Rainforest Alliance

“ChainPoint makes our processes much more efficient, enables us to analyse data and helps us to protect the credibility of the Rainforest Alliance CertifiedTM seal.”

Kiku Loomis, The Rainforest Alliance

The Rainforest Alliance Marketplace 2.0

Marketplace 2.0, built on ChainPoint technology, offers the following functions:

  • Data collection along multiple supply chains
  • Interfacing with existing systems
  • Support for multiple commodities
  • Support for multiple traceability objectives: tracing back to certificate holder, tracing back to the country of origin, etc.
  • Use of inventories and volume balances
  • Automated transaction validation
  • Registration of product conversions including ratio checks
  • Management and registration of license agreements and trademark approvals
bananas1 RFA

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